Why do we surprise wholesale and retail customers with our prices?
Any production is a process in which the final cost of products is determined by two factors: ease of manufacture and volume of sales.
- The easier it is to produce products, the lower its cost.
- And the higher the demand, the lower the production margin.

Here are two simple rules that we adhere to:
- We are constantly facilitating and simplifying the production process;
- We are constantly increasing supplies and expanding sales channels.

This can be a process of slow and systematic growth or rapid expansion when entering new markets.
Ultimately, this model leads us to constantly improve the quality of products, while reducing its cost.

All our customers are different, everyone has their own history and approach to work, so we have developed different types of prices for different business formats:
"opt 1" - suitable for small online stores and single local stores.
"opt 2" is suitable for a well-developing online store or a network of retail outlets.
"opt 3" is suitable for chain stores, marketplaces, as well as for manufacturers when supplying components or products under STM (own trademark).
"Retail" - we also declare the recommended price, which is formed taking into account the study of existing retail prices for similar products and optimal, in our opinion, trade surcharges.

That is, you can buy at "Opt 3" and sell at the RRC (recommended retail price), but carry out promotions and discounts or, thanks to greater profits, cover the costs associated with additional logistics and intermediaries' margins.

We advise you to stick to the RRC in the range up to + -15%, with the exception of temporary promotions and discounts, which may include any RC. If you want to sell more expensive, it is better to order STM.